What do social media platforms have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the past few years, but it’s very important to leverage when you’re investing efforts in search engine optimization. The creation and management of social media accounts are extremely crucial to support SEO efforts, even though their benefits aren’t immediately obvious. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Social engagement occurs when people like, comment, share, or tweet about a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your website. Search engines evaluate these social signals, and use them as an element of quality when evaluating content. It’s a method of determining what content is popular with users in comparison to what their algorithm determines to be good quality. A piece of content can be immediately indexed whenever it’s attracting a significant amount of social interaction.
2) Link Building
The days of soliciting websites to link to yours. With the emergence of Google’s Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way and create content of high-quality that is link-worthy. How can you get your content to websites that are willing to link to your content, if the request is considered “unnatural”? Social media is your solution. Social media lets you post your content and share it with relevant audiences who may be willing to link to it when it’s worthy of linking to. They will also be able to share your content with other people and boost your authority.
3) Amplification of content
The quality of your content is, it’s unlikely to gain traction without amplification. Email marketing is an excellent method of amplifying the content you create, but it won’t be able to reach the people on your list of marketing contacts. Social media allows you to connect with new audiences through your content. If you publish your content to your followers, they’ll be sure to share it with their own followers if they find it helpful. They will then be able to share it with their followers and increase your reach. In return, you earn many relevant visitors such as inbound links, brand recognition and social signals All of these are utilized by search engines to determine the quality of content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand Vanburg.com/mw19/index.php/Five_Reasons_Why_Social_Media_Is_Important_For_SEO recognition and brand identity can tell search engines an awful lot about the overall quality of your site’s content and how much it should be respected in their ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. Google calls this co-citation. Making these co-citations with social media will help improve the trust Google has in your website , and will also help by using branded search terms.
5) Social Indexing
Since the search engines index social media sites which means they show in search results pages. This allows your business to appear in search results that include branded search queries , which is more than just your own website. But there’s more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well giving another opportunity for your content to rank in search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.