What can social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly expanding marketing channel that many companies have only started making use of in the past couple of years, yet it’s essential to utilize it particularly if you’re investing funds into SEO. Creating and managing social media accounts is crucial to support SEO efforts, although the benefits are not immediately obvious. Below are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time now. A social engagement is when people like, comment, share, or tweet about content. A piece of content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to determine the most popular content and also what they consider to be good quality. The content you’ve created can be quickly indexed when it’s getting a lot of social interactions.
2.) Link Building
There are no more days of going out and soliciting websites to link to yours. With the advent of Google’s Panda and Penguin algorithms SEOs have to do link building by hand to create quality content that is link-worthy. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an “unnatural” link building technique? Social media is your answer. Social media lets you share your content with people who are willing to share it with others, should it be worth linking to. These people may also promote your content to their friends, further increasing the influence of your content.
3) Content Amplification
You could create any good-quality content that you wish to but it’s not going to gain much traction without amplification. Email marketing is an effective way to boost content, but it will only reach those in your database of marketing. Social media allows you to expand your reach with your content. If you share your content with your followers, they’ll spread it to their own followers If they are satisfied with the content. The people who share it will share your content with their followers, which will increase your reach. In return, you will gain lots of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines to determine the quality of the content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines may use your brand’s identity and awareness to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations are built by using social media to boost Google’s credibility and aid in search results that are branded.
5) Social Indexing
Search engines have been indexing social media accounts for a number of years now, which means they now appear in results pages for search engines. This lets your company’s brand show up in search results for branded queries that are not only restricted to your business’s website. But it gets even better than that. Individual tweets from Twitter were once searchable and beauval.co.uk included in search results. This allowed your content to be more prominent in the search results. That was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.